Investigating the Impact of Social Media on the Spread of Religious Intolerance in Zaki Local Government Area, Bauchi State
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Social media platforms have revolutionized communication, enabling real-time interaction and information dissemination. However, this digital revolution has also facilitated the spread of divisive ideologies, including religious intolerance (Ahmed & Suleiman, 2023). Religious intolerance, defined as the unwillingness to accept differing religious beliefs, has become a growing concern in Nigeria, exacerbated by the unregulated nature of social media. Platforms like Facebook, Twitter, and WhatsApp are often used to spread inflammatory messages, fueling tensions and conflicts in communities (Adewole et al., 2024). In Zaki Local Government Area, Bauchi State, the intersection of religious diversity and social media has created a complex dynamic, where misinformation and hate speech propagate rapidly, undermining communal harmony. The anonymity and virality of social media content amplify its impact, making it a potent tool for spreading intolerance. Recent studies underscore the urgent need to address this issue, highlighting the critical role of digital literacy and regulatory frameworks in mitigating the negative effects of social media (Usman & Yakubu, 2025).
1.2 Statement of the Problem
The increasing prevalence of religious intolerance in Zaki Local Government Area has raised concerns about social media's role in exacerbating these tensions. Despite its potential as a platform for interfaith dialogue and understanding, social media is often exploited to disseminate divisive content. This trend poses significant risks to the area's social cohesion, particularly in a multi-religious society. Existing interventions have largely focused on offline strategies, neglecting the digital dimension of the problem. Consequently, there is limited understanding of how social media contributes to the spread of religious intolerance in this specific context. This study seeks to fill this gap, providing insights into the mechanisms through which social media influences religious attitudes and suggesting strategies to promote digital peacebuilding.
1.3 Objectives of the Study
- To identify the types of religious content shared on social media in Zaki Local Government Area.
- To assess the influence of social media on attitudes toward religious tolerance.
- To propose strategies for using social media to promote interfaith harmony.
1.4 Research Questions
- What types of religious content are commonly shared on social media in Zaki?
- How does social media influence residents’ attitudes toward religious tolerance?
- What strategies can leverage social media to foster interfaith harmony?
1.5 Research Hypotheses
- Social media significantly influences the spread of religious intolerance in Zaki Local Government Area.
- The nature of religious content shared on social media correlates with attitudes toward interfaith relations.
- Effective social media strategies can mitigate religious intolerance.
1.6 Significance of the Study
This study highlights the double-edged nature of social media in a multi-religious society. By identifying its role in spreading religious intolerance, the study equips policymakers, religious leaders, and social media companies with data to address this challenge. The findings also underscore the importance of digital literacy initiatives, fostering critical engagement with online content. Additionally, this research contributes to broader academic discussions on the intersection of technology and social harmony, providing a foundation for future studies on digital peacebuilding.
1.7 Scope and Limitations of the Study
The study is confined to social media use and its impact on religious tolerance among residents of Zaki Local Government Area, Bauchi State.
1.8 Operational Definition of Terms
- Social Media: Online platforms facilitating user interaction and content sharing, such as Facebook and WhatsApp.
- Religious Intolerance: The inability to accept differing religious beliefs or practices.
- Digital Peacebuilding: Efforts to foster harmony and understanding through digital platforms.
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